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misLeading Indicators: How to Reliably Measure Your Business

My brother Phil Green has been even more obsessed with measurement than I am - and recently published a book on the subject. He takes issue with much of the measuring that is done in business, government, and elsewhere - what is measured, how it's measured, and how the measurements are used.

The book is available in both the US and Canada. If you want to buy a copy from Canada use this link: Misleading Indicators

Here's a blurb from the Amazon page for the book:

Decision makers in business and government are more reliant than ever on measurements, such as business performance indicators, bond ratings, Six-Sigma indicators, stock ratings, opinion polls, and market research. Yet many popular statistical and business books and courses relating to measurement are based on flawed principles, leading managers to the wrong conclusions—and ultimately, the wrong decisions. misLeading Indicators: How to Reliably Measure Your Business provides something unique and invaluable: trustworthy tools for judging measurements.

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